Clockwise is a smart watch interface that has the tradition and style of analog with the functionality of a smart watch.
We wanted to create something that would pay tribute to the evolution of technology; a brand that would seem modern and classic at the same time. Our tagline "Moving Forward" was a way for us to speak to the movement of time as well as technology. When creating the logo we wanted to explore different historical ways of telling time in combination with modern geometric shapes. We kept our colour palette classic and traditional with a small amount of vibrancy to highlight the current trends.
Role UI/UX Designer | Brand Creator Year 2016